Fruit Pie The Magician has been removed from the Hostess Fruit Pie wrappers. This is really a shame.
Fruit Pie The Magician was created in 1973 by artist Don Duga to represent Hostess Fruit Pies. Hostess snack cakes had some great characters back in the '70s like Twinkie The Kid, King Ding Dong, Captain Cup Cake, Chief Big Wheels and more. Together, those characters made some memorable commercials.
Here's one of the last salvaged Fruit Pie wrappers with the Magician himself on it.
Check out the website to Save Fruit Pie The Magician. Maybe we can complain enough to get Hostess to bring him back.
As of 2006, the new Fruit Pie wrappers have a new design, and have just lost their magic.
Here's a t-shirt iron-on from 1981.
More talk about Hostess characters coming in the future...