Saturday Commercial Break #14: McDonald's 1970s

I hadn't posted any of my Saturday Commercial Breaks in a while. I sort of stopped it after noticing that YouTube was removing a lot of television commercials from their site for some reason. Apparently that's not the content they want, although it's really the only thing I care about on YouTube. Anyway, I'll start it up again "while supplies last", as they say.

I got a big smile watching this 1970s McDonald's commercial, featuring a fun song and dance number by some hard working fast food employees. "You Deserve A Break Today" remains one of the most memorable McDonald's jingles for me. (Uploaded to YouTube by JMReid1220)

Update: Funny Face Cartoon wins award

Loudmouth Lime cannot keep his mouth shut about his much-anticipated Funny Face cartoon series, though he must share the spotlight with his other fruity friends. We wanted to take this opportunity to pass along a very exciting and promising update!



The Funny Face team was invited to participate in the MIPCOM Junior licensing challenge in October. MIPCOM Junior describes itself as "the world’s largest kids’ programming screening event and the leading international conference venue for kids and youth programming" and takes place in Cannes, France each year.

84 different projects had submitted applications for the event. Of those, only six were selected to present their pitch at the event.

Drumroll..........

I'm happy to inform you that the Funny Face team won the challenge as the "most promising property"!



They've put together a brilliant idea for a good, clean cartoon for kids with a splash of nostalgia for us big kids, too. If you have not seen it already, be sure to check out the original Funny Face trailer.

Jolly Olly Orange almost lost his hat while rolling in to remind me of another media highlight. The project was featured in a licensing magazine article which can be seen here.

Help spread the word and keep your fingers crossed that these happy fruits find their way to a television set near you in 2009!

Burger Chef and Count Fangburger

Happy Halloween to all of my trick-or-treating friends! As you sift through heaping bags of candy treats, prioritizing your snacking agenda for the next week, I invite you to take a spooky fast food trip back to the 1970s.

The birthplace of the fast food kid's meal concept was at the once-mighty Burger Chef restaurant chain in 1972. They created and marketed the idea of including a child-sized portion with fun packaging and a toy -- five years before McDonald's test-marketed their trademark Happy Meal.

To help usher in the era of the kid's meal, or the "Fun Meal" and the "Fun Burger" as Burger Chef called them, they created a wild bunch of cartoon characters. The first mascots were chefs named Burger Chef and Jeff, and fortunately they were joined by a group of fun-loving monsters and assorted friends.

Count Fangburger was the Vampire-in-Chief at Burger Chef. Certainly he provided a little scare to the crew at Burger Chef, as one might expect from a guy with fangs, Transylvanian accent and the customary vampire cape. Here he is with his pet bat on a sticker from the mid to late 1970s.

[ Curiously enough, he hit the advertising scene around the same time as that cereal munching vampire named Count Chocula. Hmmm... ]

To best appreciate Fangburger, you need to see and hear him in action. Take a look at this original animated commercial on Google Videos, then come right back: Fangburger Commercial

More than your typical monster, Count Fangburger was also a family man -- husband to Mrs. Fangburger and father to "Fangburger's Son" and "Fangburger's Daughter" as they were called. Here's the whole happy family posing on this child's bib from 1974.

Clearly our vampire friend had a softer side, too, along with a penchant for those tasty burgers. A few more collectibles below picture the little blood-suckers looking a bit disgruntled. Perhaps Dad forgot to pick up hamburgers on his way home from the office?

The whole Burger Chef cast appeared in numerous toy prizes and colorful Fun Meal boxes back in the day. And what a run it was! Stickers, comics, coins, glasses, puppets and much more...

Yes, old Fangburger had a good run for at least eight years (1972-1980) and probably a few more. But by 1982 the Hardee's hamburger chain bought out Burger Chef, converting many into Hardee's and closing others. Fangburger retreated to his coffin, never to be seen again.

Here are a few more goodies -- a Fun Meal token coin, a punch-out figure for a mobile (1974) and a Zoomer Fly frisbee (1974).

I hope you enjoyed this little trip back to Burger Chef. Maybe it stirred up some memories or introduced you to something you missed out on thirty years ago. I welcome any comments and Burger Chef memories you wish to post (click the link below).

I don't know if I hit this one out of the park or not, but I'll wrap up with a baseball theme regardless. These baseball cards from 1976 show the Count about to throw some high heat and poor Mrs. Fangburger getting bonked on the noggin. Stranger things have happened in the land of Burger Chef.

Until next time...

Jean LaFoote's Pirate Kit

Yarrr!! Today be ye official "Talk Like A Pirate Day". Visit ye official website if ye dare:

Talk Like A Pirate Day

Here's my favorite pirate, Jean LaFoote, from Cap'n Crunch cereal fame. This pirate kit was from the 1970s. You, too, could dress up like a pirate with a fake mustache and golden earring! Good luck swiping cereal from Cap'n Crunch. It never worked for LaFoote.

Happy looting, everybody!

R.I.P Irvine Robbins

I heard recently of the passing of Irvine Robbins, and wanted to share the news here. He died on May 7, 2008 at the age of 90.

Mr. Robbins opened his first ice cream store in Glendale, California in 1945. In 1948 he joined forces with his brother-in-law, Burton Baskin, to form the Baskin-Robbins ice cream store chain. Mr. Baskin's name came first because he won the coin flip.

Together they came up with that magic number - 31. Customers could always count on Baskin-Robbins to have 31 flavors to choose from. One might call that sweet deal, or otherwise a frozen dilemma.

Personally, I must walk down the whole counter and peruse all 31 choices. Anything less would be un-American. -- Chocolate, mint chocolate chip, strawberry... mmm...! Whatever the choice was, I knew there were 30 more to try next time.

The rest, as they say, is history. Rest in peace, Mr. Robbins.

You can see a picture of him and read his obituary here: Irvine Robbins


I wanted to share a few Baskin-Robbins collectibles that I have. Here's a Pinky the Spoon bendy toy from 1991, and below that is a chocolate mint ice cream pinback button which is probably from the 1980s.

I've always been a fan of their chocolate chip ice cream. As a kid, I also remember enjoying a peppermint flavor with little crunchy bits of peppermint. I think there's an ice cream cone waiting for me now, and I can thank Mr. Robbins for that.

Funny Face Cartoon Trailer

If you've pondered the age-old question "How do you make a banana split?", you are not alone. Being a Goofy Grape of sorts myself, I may just have the answer for you today!

Blog readers may have encountered my previous post about the planned Funny Face Cartoon Series, based on the characters used to promote the old powdered drink mix.

While eagerly awaiting more information on the series, I got a little scoop from someone behind-the-scenes. The project is going well and many short cartoon segments have been created. They are hopeful for early 2009 to get picked up for television.

Until then, the original cartoon short, by Renegade Animation, has made its way to YouTube, posted by mickilas. Here's a great preview of the antics of Goofy Grape and friends, including new characters named Top Banana and Bad Apple.

And now you know how to make a banana split!

Happy 7-Eleven Day 2008

Today is July 11th, or 7/11, which means a day to celebrate my favorite convenience store 7-Eleven!

Every 7-Eleven Day you should make your way to a nearby store for a delicious Slurpee, Big Gulp or other tasty snack. I'll be heading out for a Slurpee later today. Yum!

An oasis in the hot summer sun, I have fond memories as a kid of many trips to get Slurpees and candy there. It often required pestering my parents to drive me, or permission to ride my bike there with friends. It's really something I've never outgrown to this day.

Since the '70s, 7-Elevens have had great periodic promotions with collectible plastic cups featuring cartoon characters, sports stars and super heroes. I had so many of those cups, most of which faded, cracked and found their way into the trash can over the years.

In the '80s and '90s I remember when the Slurpee cups would have a secret compartment underneath where you would get a cool prize like a flicker coin of a baseball or football player. I still have many of those to commemorate the Slurpees of yesteryear.

To help with the celebration, here are a couple of pogs from the early 1990s.

I've started a new group on Flickr called 7-Eleven : Oh Thank Heaven! Feel free to join in the fun and share your 7-Eleven memories. If you're not on Flickr, you can get a free basic account right away and start uploading photos and joining groups.

Have a happy 7-Eleven Day! Oh thank Heaven for 7-Eleven!

Cheetos Cheesy Rider T-Shirt

Here's a brief follow-up to my article on the Cheetos Mouse.

Blog reader Rosanne saw the article and sent me this great photo of her vintage Chee-tos "Cheesy Rider" t-shirt. What a great image of our cheesy friend -- out on the open road with an ample supply of Chee-tos brand crunchy snacks!

Thanks, Rosanne for send me this great photo and allowing me to post it here on the blog!



I would love if someone printed up some new t-shirts with this image. :-)

Saturday Commercial Break #13: Burger Chef

"Whatcha gonna get at Burger Chef?" was a slogan used by the defunct Burger Chef restaurant chain. Burger Chef was a fun place with a large cast of advertising characters, including Burger Chef and Jeff in this commercial from 1974.

Burger Chef was an early pioneer in the concept of kids' meals, offering their Fun Burgers and Fun Meals aimed at kids with a smaller appetite. The meals included a fun toy, sticker or comic book to enjoy. Burger Chef was doing this in the early 1970s. By comparison, McDonald's was just starting their test market of Happy Meals in 1977.

Burger Chef was bought by Hardee's hamburger chain and eventually all Burger Chefs either converted to Hardee's or were closed down in the 1980s.

Well here's the commercial of the week, uploaded to YouTube by WookieCookie.

For more fun, check out the Burger Chef group on Flickr.

Saturday Commercial Break #12: Cookie Crisp Cereal

Sorry that I took a few weeks off from Saturday Commercial Breaks. Now I'm back.

Here's a fun animated commercial from the early 1980s. It's Cookie Jarvis, the wizard, and the Cookie Crook promoting Ralston-Purina's Cookie Crisp cereal. Ah, cookies for breakfast...!

Feel free to post a comment and share your memories of Cookie Crisp cereal. I ate this a few times, but cookie cereal just wasn't right for me. But I did enjoy old Cookie Jarvis.