Cocoa Freakies Box sold for HOW much??

I recently spotted a super cool, highly prized and very rare 1973 Cocoa Freakies cereal box on eBay.

It was way out of my price range, but fun to watch it fetch $1,302! Yes that's one-THOUSAND-three-hundred and two dollars.

Here's a link to the auction on eBay (eBay removes them after 90 days) . Cocoa Freakies auction.

The box shows all the Freakies characters gathered around their tree. Hamhose is inspecting a piece of cereal before eating it. Boss Moss sits in the middle of the tree watching over everything. Cowmumble is reaching out to pick some cereal from the tree, but I'm guessing she's about to fall. Great characters!