Wallace the Waffle Whiffer

Let me start this blog with a picture of my blog's namesake, Wallace the Waffle Whiffer. Wallace was a hyperactive bird-like character created by Jay Ward and Bill Scott (of Rocky and Bullwinkle fame) for Aunt Jemima frozen waffles in 1968. Wallace would torment the other character, Professor Goody, until the kind professor had no choice but to share his delicious waffles with Wallace.

Several commercials were produced, though only a few have come to light in the digital age. One has Professor Goody hiding in a submarine eating his waffles, and another has him holed up in a bell tower. Wallace has a powerful sniffer and always finds his way to those scrumptious waffles. Wallace was voiced by Bill Scott (Bullwinkle, Super Chicken) and Professor Goody was voiced by Daws Butler (Quisp, Cap'n Crunch).

I am not aware of any product packaging or premiums ever made regarding these characters. Perhaps they only existed in the realm of TV commercials. If you have more information to share, please let me know.

The slogan for the commercials was "Is there a Waffle Whiffer at *your* house ?"

This picture shows Wallace and Professor Goody eagerly awaiting waffles to be served.