Sugar Crisp Cereal - 1960s

One of my all-time favorite product mascots is none other than Sugar Bear, the wise-cracking, super-cool, anthropomorphic bear from Post Cereal fame.

Though the cereal has changed names over the years from Sugar Crisp to Super Sugar Crisp to Super Golden Crisp to finally just Golden Crisp, Sugar Bear has been keeping it cool on the breakfast table since 1963.

Here's an unused wrapper that would have gone on a single-serving cereal box between 1966 and 1968.

"Can't get enough of that Sugar Crisp!"