Sugar Crisp Cereal - 1960s

One of my all-time favorite product mascots is none other than Sugar Bear, the wise-cracking, super-cool, anthropomorphic bear from Post Cereal fame.

Though the cereal has changed names over the years from Sugar Crisp to Super Sugar Crisp to Super Golden Crisp to finally just Golden Crisp, Sugar Bear has been keeping it cool on the breakfast table since 1963.

Here's an unused wrapper that would have gone on a single-serving cereal box between 1966 and 1968.

"Can't get enough of that Sugar Crisp!"

Golden Crisp / Night At The Museum Promotion

Post Cereal had a nice promotion this year in conjunction with the Night At The Museum movie. Some really cool cereal boxes were produced, like this one from Golden Crisp. I saved one from Honey-Comb and Fruity Pebbles, too.

They didn't do anything special on the box backs. They've used this same back in recent years.

Invisible Ink Monster Pens

If you were rolling your shopping cart down the cereal aisle in June of 1978, you may have spotted this Super Sugar Crisp box and had some fun with an Invisible Ink Monster Pen.

Happy New Year from Sugar Bear!

I want to convey Happy New Year wishes to everyone for a great 2009!

- May your terrariums grow in new and glorious ways.

- May your cereal stay crunchy in milk, despite forces intent on making life soggy.

- May you always save 10 cents before the offer expires. It's a "limited time only", so make the most of it!

This box of Post Super Sugar Crisp is from early in 1975 and features the classic Terrariums offer. Kids from the '70s may have fond memories of these very curious cereal prizes which were given away on four different occasions during the decade.

Follow the simple instructions and watch them grow!

Happy Earth Day from Sugar Bear!

Happy Earth Day!

Today we celebrate Earth Day and remind everyone to do their part to recycle, conserve energy and help preserve our environment.

Sugar Bear and Super Sugar Crisp cereal did their part in 1971, offering kids the Sugar Bear Ecology Club kit. Here are some pictures from my collection.




Ecology Flag sticker:




On the back of the membership card, Sugar Bear reminds us:

• Clean up your world
• Litter hurts everyone
• Each member must do his share
• Animals are our friends
• Nature belongs to all of us

Here are two scenes from the Fun Book. Sugar Bear stops Blob and his big pollution machine.

Happy Earth Day!

Stretch Monster Cereal?

I made this fantasy cereal box in honor of Stretch Monster Week over at Neato Coolville. Be sure to check out his blog and join in the fun!