Saturday, May 31, 2008

Saturday Commercial Break #13: Burger Chef

"Whatcha gonna get at Burger Chef?" was a slogan used by the defunct Burger Chef restaurant chain. Burger Chef was a fun place with a large cast of advertising characters, including Burger Chef and Jeff in this commercial from 1974.

Burger Chef was an early pioneer in the concept of kids' meals, offering their Fun Burgers and Fun Meals aimed at kids with a smaller appetite. The meals included a fun toy, sticker or comic book to enjoy. Burger Chef was doing this in the early 1970s. By comparison, McDonald's was just starting their test market of Happy Meals in 1977.

Burger Chef was bought by Hardee's hamburger chain and eventually all Burger Chefs either converted to Hardee's or were closed down in the 1980s.

Well here's the commercial of the week, uploaded to YouTube by WookieCookie.

For more fun, check out the Burger Chef group on Flickr.


  1. I believe Burger Chef's voice was provide by Paul Winchel (Tigger) and Jeff's voice was provided by Lionel Wilson (Tom Terrific).

  2. OMG.

    I totally remember Burger Chef. Eh gads, that doesn't mean I'm OLD does it???

    I just added you as a contact on Flickr and now I'm subbing to your blog. Excellent stuff you've got here. It's like my childhood all over again.


  3. [:::] Nic -- That's a good guess. I don't know who did the voices, but you might be right.

    [:::] Stepher -- Thanks for checking out the blog. I'll look for you on Flickr too.

  4. Burger Chef and Jeff. Now that is going way back!

  5. By the way the girl in that commercial was Eve Plumb. She played Jan in the Brady Bunch.


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