Cheetos Calendar - July 1987

Cheetos Calendar - June 1987

Cheetos Calendar - May 1987

Cheetos Calendar - April 1987

Cheetos St. Pat Cat

Happy St. Patrick's Day!

Here's Chester Cheetah dressed up for the occasion on this Cheetos calendar from 1987.

Happy 7-Eleven Day 2009!

Today is 7-Eleven Day -- July 11th! Stores were giving away free 7.11 ounce Slurpees today in celebration.

Slurpees have been one of my great obsessions since childhood. The perfect mix of ice, syrup, colors, cool straws and cups. Of course back in the old days we were treated to all sorts of collectible plastic cups featuring super heroes, baseball players and cartoon characters. Fortunately I've never outgrown my love for Slurpees. I grab one whenever I can, and rather frequently in this crazy summer heat!

Here's a vintage matchbook cover from 7-Eleven in the 1960s. They used this bespectacled fellow in some of their ads back then. I'd like to know if he had a name. Also we see the older style store logo here. I'm more familiar with the logo atop this blog post from the 1970s to today.

And while we're at it, let's enjoy some salty snacks with our Big Gulp or Slurpee. Nothing better than Frito-Lay products to tackle that job! Here's a cross-promotional pog from the early 1990s in Hawaii featuring Chester Cheetah. "It isn't easy being cheesy," though it's much easier with an ice cold Slurpee on hand.

Cheetos Cheesy Rider T-Shirt

Here's a brief follow-up to my article on the Cheetos Mouse.

Blog reader Rosanne saw the article and sent me this great photo of her vintage Chee-tos "Cheesy Rider" t-shirt. What a great image of our cheesy friend -- out on the open road with an ample supply of Chee-tos brand crunchy snacks!

Thanks, Rosanne for send me this great photo and allowing me to post it here on the blog!



I would love if someone printed up some new t-shirts with this image. :-)

Saturday Commercial Break #3: Cheetos

For this week's installment in the Saturday Commercial Break series, I've selected a great animated Chee-tos spot from the mid 1970s. It features one of my favorite advertising characters -- the sophisticated Chee-tos Mouse. In this adventure, he's taken his sailboat out to sea and, of course, brought along some delicious snacks.

You might enjoy my previous blog post regarding the Chee-tos Mouse here.

If you're wondering, yes, they used to spell Chee-tos with a dash, but they don't do that anymore. Here's a link to the official Cheetos website.

This commercial was uploaded to YouTube by TVNETWORKS.

Please post a comment and share your memories of the Cheetos Mouse.

The Cheetos Mouse

The Cheetos Mouse made the scene around 1967, pitching for Cheetos chips. Actually they don't call them chips, rather "cheese flavored snacks", but we all know what they are. Anyway, they were called "Chee-tos" then (with a dash), and came in crunchy or baked puffs.

The Cheetos Mouse was a rather sophisticated, well-spoken mouse, who yearned for the crunch of his beloved Chee-tos.


In 1973 Cheetos gave away the wonderful pencil topper Mouse premiums in six-packs of single-serving bags. They came in several colors, shown here in green. This was the last in a series of pencil toppers from Frito-Lay (makers of Cheetos), following The Frito Bandito, The Fritos Muncha Bunch and W.C. Frito.

Yes, Cheetos -- "The cheese that goes CRUNCH".


Here's an actual commercial cel from the "Hail Chee-sar" Caesar spoof commercial.












There's a vintage commercial you can see on-line at RetroJunk.com. Very cool.

Here are a few premiums that I've spotted here and there. In addition to the pencil topper, there was a plush Mouse, several different packets of vegetable or flower seeds (yes, really), and an odd Cheesy Rider belt buckle of unknown origin -- perhaps an in-house item.

There were also box panels to color, from the six-pack tray. I have one, and need to scan it in someday.

As far as I can tell, the Cheetos Mouse disappeared in the late 1970s. Frito-Lay created Chester Cheetah in 1986 to represent Cheetos, and he's been there ever since.

Well 30 years later, I still say: "Hail Chee-sar!" to the king of cheesy snacks.