Saturday Commercial Break #13: Burger Chef

"Whatcha gonna get at Burger Chef?" was a slogan used by the defunct Burger Chef restaurant chain. Burger Chef was a fun place with a large cast of advertising characters, including Burger Chef and Jeff in this commercial from 1974.

Burger Chef was an early pioneer in the concept of kids' meals, offering their Fun Burgers and Fun Meals aimed at kids with a smaller appetite. The meals included a fun toy, sticker or comic book to enjoy. Burger Chef was doing this in the early 1970s. By comparison, McDonald's was just starting their test market of Happy Meals in 1977.

Burger Chef was bought by Hardee's hamburger chain and eventually all Burger Chefs either converted to Hardee's or were closed down in the 1980s.

Well here's the commercial of the week, uploaded to YouTube by WookieCookie.

For more fun, check out the Burger Chef group on Flickr.