Olympic Fruit Pie Fever!

With the 2010 Vancouver Winter Olympics beginning, I thought this would be a nice tribute to the games that we'll enjoy over the next few weeks.

This Hostess Fruit Pie wrapper is from 1983, promoting a contest for a trip to the 1984 Winter Olympics in Sarajevo, Yugoslavia. Our pal Fruit Pie The Magician is in his rightful spot, waving his wand to make that contest logo appear out of thin air, covering up the customary blueberries. Poof!

Looking at the runner-up prizes on the back, I'm certainly curious about the 5,000 4th place prizes -- coupons for free Fruit Pies! Though I'll probably will never find one, I like to imagine it was something spectacular looking with the Magician on it. Ah, maybe one will turn up some day...

If you come across any other fruit pie wrappers, drop me an e-mail. I'd love to see them and know what's out there.

Saturday Commercial Break #18: Hostess Fruit Pies

This week's commercial break features our good friend Fruit Pie The Magician bringing some snacks to the kids at the Franklin School. Good wholesome fun with Hostess Cakes.

This commercial was uploaded to YouTube by divishion, and should date to the early 1980s.

I sure miss the old Hostess gang! Let's hope that Fruit Pie The Magician returns to his rightful place on the pie wrappers soon.

Save Fruit Pie The Magician!

Fruit Pie The Magician has been removed from the Hostess Fruit Pie wrappers. This is really a shame.

Fruit Pie The Magician was created in 1973 by artist Don Duga to represent Hostess Fruit Pies. Hostess snack cakes had some great characters back in the '70s like Twinkie The Kid, King Ding Dong, Captain Cup Cake, Chief Big Wheels and more. Together, those characters made some memorable commercials.

Here's one of the last salvaged Fruit Pie wrappers with the Magician himself on it.


Check out the website to Save Fruit Pie The Magician. Maybe we can complain enough to get Hostess to bring him back.

As of 2006, the new Fruit Pie wrappers have a new design, and have just lost their magic.

Here's a t-shirt iron-on from 1981.




















More talk about Hostess characters coming in the future...