International Waffle Day 2010

That's right! Today, March 25, is International Waffle Day.

The holiday originated in Sweden as Våffeldagen. For Christians it marks 9 months before Christmas and the day that Archangel Gabriel told the Virgin Mary that she was pregnant. It also generally marks the beginning of spring. Swedes celebrate by making waffles!

Here's a Roman Meal waffles ad from 1980:

I got an e-mail from Monica at Konnect Public Relations this week, and she shared with me an ingenious recipe for "Bacon 'N' Batter Blaster Waffles". I haven't had Batter Blaster before, but I will need to give this a try soon! Here's the recipe she gave me:

Bacon 'N' Batter Blaster Waffle

Ingredients:

-1 Can of Batter Blaster

-2 Strips of Bacon per waffle

-1 Waffle Iron

-1 Paper Towel

Directions:

Take two strips of bacon and lay them across each square of the heated waffle iron. Close the iron and let the bacon cook and sizzle until almost done. Once finished, take a paper towel and very lightly clean any excess grease from the iron (make sure to leave some inside). Spray Batter Blaster into the waffle iron and let it cook together with the bacon. Take out the finished product and cover with syrup or other desired toppings. Enjoy!

The Outcome:

A delicious bacon-infused waffle! The best of both worlds, the Bacon 'N' Batter Blaster Waffle fuses the taste and texture of a waffle with the added savory flavors of a crisp piece of bacon.

St. Patrick's Day at McDonald's

Happy St. Patrick's Day!

Here's an old coupon card from a Kansas McDonald's restaurant in 1976. You could punch out the shamrock to wear and cash in the coupon for some free McDonaldland Cookies.

The happy little leprechaun seems to be enjoying a Shamrock Shake, while ready to smoke that pipe in his other hand.

Funny Face Cartoon Update

I wanted to take a few minutes to pass along some updates on the Funny Face cartoon series project. (A little background here if you're not familiar with it.)

While the project is still going strong, there are no specifics on when it might appear on TV. There are a number of interesting updates however:

1) McDonald's -- The team is working with McDonald's to get some air time on their in-restaurant televisions. Many newer McDonald's have screens inside which show a variety of content, typically aimed at kids. The exposure could be 30 restaurants or so, likely on the West Coast.

2) Plush Toys and T-Shirts -- It is expected to have a deal signed soon to produce plush toys and t-shirts of our favorite little Funny Face friends. I would imagine these being very popular among adults who loved Funny Face long ago and want to pass along the fun to their kids.

3) Food Marketing -- There have been discussions with an unnamed company to produce a healthy snack pack for kids which would use the Funny Face name. How cool would it be to see Goofy Grape and friends back on store shelves, even if not in drink mix format!

4) Daily Motion -- The team has an official site on Daily Motion, which is like YouTube, showing some of the cartoon shorts that they've produced. It's a good sampling of what to expect from the series. The shorts are just fantastic in every way! I encourage everyone to visit the site (click here), sign up on Daily Motion, post positive comments and help spread the word.

Here's an embedded Daily Motion jukebox with some samples (Flash plugin required).

As you can see, the project is very promising in many ways to revamp our beloved Funny Face characters!

For now I'll leave you with this vintage Choo Choo Cherry canister label from the mid 1970s. (Click through to see a larger version on Flickr.) Certainly these updates will leave everyone, uh, thirsting for more!

Olympic Fruit Pie Fever!

With the 2010 Vancouver Winter Olympics beginning, I thought this would be a nice tribute to the games that we'll enjoy over the next few weeks.

This Hostess Fruit Pie wrapper is from 1983, promoting a contest for a trip to the 1984 Winter Olympics in Sarajevo, Yugoslavia. Our pal Fruit Pie The Magician is in his rightful spot, waving his wand to make that contest logo appear out of thin air, covering up the customary blueberries. Poof!

Looking at the runner-up prizes on the back, I'm certainly curious about the 5,000 4th place prizes -- coupons for free Fruit Pies! Though I'll probably will never find one, I like to imagine it was something spectacular looking with the Magician on it. Ah, maybe one will turn up some day...

If you come across any other fruit pie wrappers, drop me an e-mail. I'd love to see them and know what's out there.

King Ding Dong shirts at Target!

I enjoy all of the retro t-shirts that have been on the market in recent years, especially those featuring advertising characters. Last week I was shopping at Target and popped over to the men's department to see if they had any new shirts.

And oh boy, it was my lucky day!

"Zoinks!" I said as I discovered these new Hostess Ding Dongs t-shirts featuring the honorable King Ding Dong. Fortunately the department was void of customers and my outburst did not cause a scene. In my own way, I had just won the lottery.

It's such a joy to find things like this. It's been 40 years since King Ding Dong was introduced as spokes-cake for Ding Dongs, well over 25 years since he was last on product boxes and a few years removed from the Hostess Cakes website. This is officially licensed by Hostess and dated 2010.

Naturally, I bought one to wear and will get another to save as-is. I sure hope this trend continues and that we'll see more shirts featuring the old mascots we used to know and love so much.

Hail to The King, from this loyal, sweet-toothed subject!

Merry Christmas from Chips Ahoy!

I want to wish everyone a very Merry Christmas!

Recently I picked up this package of Chips Ahoy! cookies. I really love the Cookie Guy mascot and this special edition Christmas packaging. These are available at Wal-Mart in promotion of the Merry Madagascar DVD release.

Ho ho ho!

Remember Garfield cereal?

Amongst my collection of cereal premiums was the Garfield sticker sheet below. It was still sealed in the package along with this interesting coupon.

I do not remember a Garfield cereal from Quaker Oats, but this indicates that it was on the market at least in 1985. The coupon expired in May 1985.

We can see that the cereal came in both raspberry and blueberry flavors. There must have been two different styles of cereal boxes, likely very colorful and similar to the illustration on the coupon.

Instinctively, I wonder how the taste of blueberry Garfield compared to monster cereal staple Boo Berry, but alas, I will never know.

This one is still a mystery to me. Perhaps it was a test market, was otherwise short-lived or it was ubiquitous and I just missed it. Does anyone remember a Garfield cereal from Quaker Oats?

Hostess Cakes Logos and News

It was announced on November 2, 2009 that Interstate Bakeries Corporation was changing its name to Hostess Brands! As a long-time Hostess cakes fan, I thought this was pretty substantial news.

Interstate Bakeries Corporation has also been known at different times as Interstate Brands Corporation, Interstate Brands Companies, IBC Holdings Company and Interstate Baking Company. IBC has a long history before acquiring Hostess in 1995, including Dolly Madison cakes and Drake's cakes among other brands.

I thought I would post a little history of the Hostess brand name and the companies responsible for making such tasty treats as Hostess Twinkies, Hostess Ding Dongs and Hostess Fruit Pies. After doing some extensive research, I found a fair amount of inaccurate information out there on the internet. Here's a summary I put together which should be reliable enough:

• 1919 - Continental Baking Company creates their "CupCakes", though not branded as Hostess yet.
• 1925 - Hostess brand name started as part of Continental Baking Company (CBC) when CBC bought Taggart Bakery, makers of Wonder Bread.
• 1930 - James Dewar invents the Twinkie for CBC in Indianapolis.
• March 1967 - Hostess Ding Dongs are created.
• April 1967 - Hostess Ho Hos are created in San Francisco.
• September 13, 1968 - ITT Corporation (International Telephone and Telegraph) bought CBC, making it a wholly owned subsidiary, forming ITT Continental Baking Company (ITT Continental) with headquarters in Rye, NY.
• 1970-1971 - Hostess mascots such as Twinkie the Kid, Captain CupCake, King Ding Dong and others are created by artist Don Duga to represent products in animated commercials.
• October 9, 1984 - ITT sold CBC to Ralston-Purina (RP). RP retained the CBC name as a subsidiary, headquartered in St. Louis, MO.
• 1984-1995 - As far as I've been able to tell, the Ralston-Purina (RP) name and "checkerboard" logo were never used on Hostess packaging. Products still maintained the Hostess and Continental Baking Company names.
• July 24, 1995 - Interstate Brands Corporation completed purchasing CBC from RP.
• 1995 - The Continental Baking Company name was no longer used at this point.
• 1995 - Interstate Brands Company changes its name to Interstate Bakeries Corporation and the headquarters was in Kansas City, MO.
• 2009 - IBC corporate headquarters moved to Irving, TX (near Dallas) after emerging from bankruptcy.
• November 2, 2009 - Interstate Bakeries Corporation changes company name to Hostess Brands.

Despite all of the changes over the years, the Hostess brand name has remained steady and strong for nearly 85 years!

Here are some Hostess logos over the years.

Late '60s to early '70s bird logo (courtesy of Jason)

1970

1977

1978

1991

2001

2008

2000 IBC

2008 IBC

1978 Freshness Pledge

1991 Freshness Pledge

2000 Quality Pledge

Sorry for the boring post, but as a fan and collector of Hostess items, I think it is important to know some of the history.

For those who stuck it out to the end of this post, you are hereby rewarded with this YouTube commercial posted by FuzzyMemoriesTV and featuring Twinkie the Kid and Fruit Pie the Magician.

Happy Halloween 2009!

I hope everyone is having a nice Halloween. I've sure had my fill of candy and treats today.

Here are a few holiday themed items I thought I'd share today.

First is a special edition of Chips Ahoy! cookies from Nabisco. Cookie Guy, their mascot, is dressed up as a vampire bat! Orange morsels are mixed in with the chocolate to make an extra special treat.




Next is a fun Halloween sign from a Hostess outlet store. This is from a few years ago and features Fruit Pie The Magician and Twinkie the Kid showing off the holiday goodies. Thanks to my buddy Gregg for this!



Lastly, here's a surprise find at Dunkin' Donuts this year. It's a pretty groovy Halloween box. Best of all it was filled with those delicious Munchkins!

Sugar Crisp Cereal - 1960s

One of my all-time favorite product mascots is none other than Sugar Bear, the wise-cracking, super-cool, anthropomorphic bear from Post Cereal fame.

Though the cereal has changed names over the years from Sugar Crisp to Super Sugar Crisp to Super Golden Crisp to finally just Golden Crisp, Sugar Bear has been keeping it cool on the breakfast table since 1963.

Here's an unused wrapper that would have gone on a single-serving cereal box between 1966 and 1968.

"Can't get enough of that Sugar Crisp!"